Privacy Policy

1. Introduction

Pakeru Limited (“Pakeru,” “we,” “us,” “our”) is a luxury fashion brand incorporated under the laws of Ghana, with its principal place of business in Kumasi, Ashanti Region, Ghana. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, create an account, or make a purchase.

We are committed to handling your personal data responsibly and in compliance with Ghana’s Data Protection Act, 2012 (Act 843) (“the DPA”). By using our services, you acknowledge that you have read and understood this policy.

This policy applies to all personal data we process in connection with our website at www.thepakeru.com and any related services, communications, or transactions.

2. What Data We Collect

We collect and process the following categories of personal data:

• Account information: Name, email address, password (stored as a hash), and account preferences when you register.
• Order and shipping information: Delivery address, phone number, and order details required to fulfil your purchase.
• Payment information: Payment is processed securely by third-party payment processors. We do not store your card numbers, mobile money PINs, or full payment credentials on our servers.
• Device and usage data: IP address, browser type, device identifiers, pages viewed, and interaction data collected through our analytics tools.
• Cookies and tracking: Cookie identifiers and similar technologies as described in Section 8 of this policy.
• Communications: Messages you send us via email or WhatsApp, including enquiries, return requests, and support communications.

3. Why We Collect It (Lawful Basis)

We process your personal data on the following lawful bases under Ghana’s DPA:

• Contract performance: To process your order, arrange delivery, handle returns or exchanges, and provide the services you requested.
• Legitimate interest: To improve our website and services, prevent fraud, maintain security, and send you relevant communications about your account or orders.
• Consent: For marketing communications, analytics cookies, and other optional data uses. You can withdraw consent at any time.
• Legal obligation: To retain financial and transactional records as required by Ghanaian law.

4. How Data Is Stored and Secured

Your data is stored on servers managed through our cloud hosting provider. Data in transit between your browser and our systems is encrypted using TLS (Transport Layer Security). Access to personal data within Pakeru is restricted to authorised personnel only, on a need-to-know basis.

We maintain appropriate technical and organisational security measures to protect your data against unauthorised access, disclosure, alteration, or destruction. Ghana is our primary data processing location.

No method of transmission over the internet or electronic storage is 100% secure. While we use commercially reasonable measures to protect your data, we cannot guarantee absolute security.

5. Third Parties We Share With

We share personal data with third parties only to the extent necessary to operate our services:

• Payment processors: Third-party payment services process your transaction data securely. We do not receive or store full card or mobile money account details.
• Shipping carriers: DHL Express and domestic logistics partners receive your delivery address and contact information to fulfil shipments.
• Cloud hosting: Vercel provides our hosting infrastructure and may process request data in the course of serving our application.
• Image CDN: Cloudinary manages and delivers product imagery.
• Analytics: We use analytics tools to understand how visitors interact with our site. This data is aggregated and does not identify you individually.

Specific third-party services are listed in our cookie settings and updated as our stack evolves. We do not sell your personal data to third parties.

6. International Data Transfers

Pakeru serves customers across Ghana and the African diaspora in Europe, North America, and beyond. When your data is processed by our third-party service providers — including cloud hosting and shipping carriers — it may be transferred to and processed in countries outside Ghana.

Where such transfers occur, we take steps to ensure appropriate safeguards are in place, consistent with the requirements of Ghana’s Data Protection Act 2012. These safeguards include using service providers who maintain equivalent data protection standards.

7. Your Rights

Under Ghana’s Data Protection Act 2012, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your data, subject to legal retention requirements.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interest.
• Withdrawal of consent: Withdraw consent at any time for consent-based processing, without affecting prior processing.

To exercise any of these rights, email us at support@hellopakeru.com. We will respond within 30 days. We may ask you to verify your identity before processing your request.

8. Cookies

We use the following categories of cookies on our website:

• Essential cookies: Required for the website to function — session management, shopping cart, and authentication. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our site. Data is anonymised and aggregated.
• Marketing cookies: Used to deliver relevant content and measure the effectiveness of campaigns.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

9. Children

Our services are intended for individuals who are 18 years of age or older. We do not knowingly collect personal data from minors. If we become aware that we have inadvertently collected data from a person under 18, we will delete it promptly. If you believe a minor has provided us with personal data, please contact us at support@hellopakeru.com.

10. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with our legal obligations:

• Active customers: Account data is retained for the duration of your account.
• Dormant accounts: Accounts with no activity for 3 years may be deleted, with prior notice to the registered email address.
• Financial records: Transaction and financial data is retained for a minimum of 7 years as required by Ghanaian law.
• Marketing data: Retained until you withdraw consent or unsubscribe.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” at the top of this page and, where appropriate, notify you by email.

We encourage you to review this policy periodically. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

12. Contact

For any data protection enquiries, to exercise your rights, or to raise a concern, contact our Data Protection team:

Email: support@hellopakeru.com

Address: Pakeru Limited, Kumasi, Ashanti Region, Ghana